Goal: Develop clear, compelling communication of membership benefits and advocacy impact while expanding outreach to broader communities.
Objectives:
- Redesign AROTA’s communication strategy by 2026 to include segmented email lists for students, new graduates, practitioners, and employers.
- Launch AROTA’s presence on two new platforms such as TikTok, a podcast, YouTube, or Instagram Reels by 2026 to engage a younger audience.
- Publish quarterly impact reports starting 2026 to highlight membership value, advocacy wins, and organizational growth.
- Boost partnerships with schools and community presentations to reach at least 500 prospective OT students each year by 2027.
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06/19/2026 5:30 PMUniversity of Arkansas for Medical Sciences, Occupational Therapy, in Fayetteville, AR
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