AROTA Strategic Goals (2025–2030)
Increase membership recruitment, retention, and engagement through improvement of communication of benefits, expansion of accessible CEU opportunities, and creation of diverse pathways for engagement. |
Create seamless pathways from student to professional membership through mentorship, reduced-rate memberships, auto-renewals, and incentives. |
Expand CEU offerings and professional support to meet changing member needs. |
Strengthen and expand advocacy efforts around licensure, reimbursement, and recognition of OT. |
Expand conferences and events to increase accessibility, engagement, and professional growth. |
Develop clear, compelling communication
of membership benefits and advocacy impact while expanding outreach to broader
communities. |
Ensure all members and communities are
represented, supported, and connected through AROTA. |